Planning for the Sustainability: lessons learned from project BEAUTY and HEALTH, North Caroline, USA

Abstract

The objective of this article is to describe the training of licensed cosmetologists to promote health in beauty shops and the key factors that were considered for “planning for sustainability” of the intervention. Furthermore, describes features within the broader community, factors within organizations, and program design and implementation factors, as well as key components of the RE-AIM framework, that were considered when “planning” for sustainability of an effective intervention component of the North Carolina BEAUTY and Health Project. The sustainability of effective health promotion programs warrants special consideration given the paucity of literature on this topic, as well as the important cost savings of maintaining critical health benefits and capacity-building efforts.